Christmas is coming - this years John Lewis ad
8:30am 6th November 2014
It must be Christmas - because the John Lewis TV ad is about to launch.
And this year it features the story of a little boy, trying to help his lonely penguin best friend.
The two minute long ad cost £1m, with the marketing costing another £7m.
It features a cover of The Beatles 'Real Love' by Tom Odell.
Viewers to Channel 4's Gogglebox will be the first to see the entire advert on Friday night.
The little boy slowly realises that Monty is lonely - and surprises him on Christmas day with another penguin friend, called Mabel.
John Lewis has established a reputation for producing tear-jerking Christmas adverts since 2009.
You can see the whole ad below,
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