Why 2BR?

Radio Advertising in East Lancashire on 99.8fm 2BR broadcasts 24 hours a day across Burnley, Hyndburn, Pendle and surrounding areas.

Headline Audience Figures

• Adult population 194,000 in Total Survey Area (TSA)

• Weekly reach 65,700

• Weekly reach 34%

• Average listening hours 6.9 each week

• Total listening hours 454,300 – nearly half a million!

• Market Share 13.9%

2BR IS THE MOST LISTENED TO RADIO STATION IN OUR AREA. We reach more listeners each week and have a bigger market share in our area than any other radio station, national or local.

We target our programmes at 25 - 54 year olds. .

Over 13 weeks 69% of listeners are ABC1.

2BR is the number one radio station in East Lancashire, reaching 65,700 listeners every week or 34% of them every week.  That means over a third of all adults in our listening area tune in each week!  Over 13 weeks, which is the typical length of an ad campaign that becomes 125,000 or 64%.

2BR's format is designed to appeal to a broad audience and the listening figures show that this works! We are focused on being familiar, family orientated, entertaining and getting involved in a huge number of community events right across our transmission area. 2BR has a long-term, loyal audience with 454,300 listening hours weekly, an average of over 6.9 per week, per listener.

For radio advertising that reaches the biggest audience there is simply no competition. In terms of reaching the maximum number of people for your money we cannot be beaten.

Source for all figures quoted: RAJAR 2BR Quarter 2 ended June 2010

For further information contact the Sales Team on 01282 690000